Network Marketing is a booming industry spreading like wild fire around the world. This industry is valued at billions of dollars by the experts. When so many previously “secured” professionals and workers are displaced from their “secured jobs” amid the current economic crisis, many have turned to starting their own small business. Some will start the traditional “brick-and-mortar” businesses but many will harness the power of the internet and start Network Marketing and Internet Marketing as their own small, home-based business with very minimal(or none) overheads compared to the traditional businesses.
The prerequisites for Network Marketing business success is essentially Communication and the genuine products for sale. That means there are only two steps involved in Network Marketing. First, the products to be sold are genuine quality products of value to people. This is very important. Determining quality products can be a determining point as to whether the proposed business is a genuine Networking business or mere pyramid scheme. Genuine Networking business will sell high quality products of value to people’s livelihood. Whereas, pyramid scheme will hide behind the networking business structure only to sell(if at all) some gadgets that are of dubious value to people’s lives.
Secondly, Network Marketers should be good in Communication. This trait seems so easy and natural as all humans will have to communicate. On the contrary, so many people are poor communicators. This is ironic since communication between people and relationship development are things that people do from young age in primary school level. But unfortunately, the primary school education, especially in the developing countries, less so in the developed countries, emphasis is on mere academic disciplines while neglecting the so called “soft skills”. Network Marketers who are successful invest their time and money to re-educate and re-train themselves to be good communicators to run their business.
Even in Internet Marketing, the level of education expected from any successful Internet Marketers is mere Primary Education. It is said that the level of language(=English), that any successful Internet Marketer should write on the internet is Grade 8(Primary School) level. Any prospective Internet Marketers should be able to write despite all the hypes about the automation and hands-free system. Article Marketing is perhaps one of the two methods of marketing that can generate target-specific traffics. The other marketing method is the Pay-per-Click. Article Marketing requires time and writing skills whilst Pay-per-Click(PPC) requires money investment.
It is paramount for any society to create a mass of successful entrepreneurs to ensure the successful implementation of primary education in instilling the life-long soft skills into their students/children.
